PlayStar Expands to New Jersey

by Kwame
Published September 20, 2022
PlayStar Expands to New Jersey

PlayStar Casino is expanding into New Jersey. In a press release, Gaming Innovation Group (GiG), the tech company powering PlayStar, said “built on nimble and agile technology and reinforced by a wealth of knowledge via over four years of operational experience in the US, is uniquely positioned to power expansion for those with digital aspirations in regulated markets worldwide”.

GiG’s CEO, Richard Brown said: “From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team.”

PlayStar secured access to the limited license market in The Garden State partnering with Ocean Casino Resort. The new launch will see PlayStar offering its products, which center around GiG’s state-of-the-art platform.

We’re delighted that our technology has played a central role in the New Jersey launch, and can be proud that, as PlayStar establishes itself as a strong and innovative iGaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets,” he added. “PlayStar is aiming to provide an online casino experience like no other to players in regulated US states, through personalization, engagement, and exemplary customer service every time they pass through the casino’s digital doors.”

PlayStar’s CEO, Per Hellberg commented: “There has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone. Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey.”

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