Vince Vaughn is the new face of Caesars iGaming and Casino platforms. The Hollywood star, best known for hits like Wedding Crashers, Dodgeball, and Old School, will feature in marketing campaigns, promos, and on social media content as the Sultan of ‘Slots’ and ‘Ruler of Roulette.’
Making his debut in a spot called ‘Full Caesar’, alongside comedian JB Smoove and the ‘first family of football, the Mannings, ‘Prince Vaughn’ will be particularly involved in promoting experiences and events for Caesars Rewards members. This will include highlighting the Caesars Sportsbook & Casino apps’ integration with the Caesars Rewards program.
Vaughn is no stranger to the Caesars brand, having already established a relationship through his affiliation with the World Series of Poker (WSOP®). For instance, serving as Celebrity Master of Ceremonies for the 2022 WSOP on the Las Vegas Strip.
“Vince Vaughn is the ideal Prince of our iCasino brand. Prince Vaughn represents the entertainment and experience that our customers have with our app.”Sharon Otterman, Chief Marketing Officer of Caesars Digital
Caesars Sportsbook & Casino is currently available in 27 states and North American jurisdictions – 19 of which are mobile and five offer iGaming.