Wind Creek Hospitality has been named the official casino brand of the NBA’s Chicago Bulls. The multi-year deal will see Wind Creek provide special in-arena competitions, social content, and sweepstakes.
Commenting on the partnership, Brent Pinkston, COO of Wind Creek Hospitality, said:
“As a new brand coming to the Chicagoland market, we believed it was important to establish a name for ourselves and a level of credibility with the local market as quickly as possible.
“Being a native of the region, I can’t imagine a better way to accomplish that task than to partner with the Bulls organisation and introduce ourselves to one of the largest and most loyal fan bases in professional sports. It lets us enter the market with a huge voice.”
Wind Creek is currently making a significant investment in the Chicago region, building a new casino and hotel. When completed, Wind Creek Chicago Southland will offer guests 1,350 slot machines, 56 table games, dining, entertainment, and a 252-room luxury hotel. The company says it will be creating 800 jobs for the local area.