DraftKings finally completed the acquisition of Golden Nugget Online Gaming for $1.56 billion in stock. The agreement is Golden Nugget Online shareholders will take possession of 0,365 shares in DraftKings.
On the cards since late last 2021, this acquisition broadens DraftKings’ reach into new customer segments by leveraging on the fame and reliability of the Golden Nugget brand.
Speaking after the announcement, Jason Robbins, the Chairman, and CEO of DraftKings said,
“ Acquiring Golden Nugget Online Gaming gives us synergies across our business… We anticipate that this acquisition will provide meaningful revenue uplift by utilizing our data-driven marketing capabilities and a dual brand iGaming strategy, gross margin improvement opportunities, and cost savings across external marketing and SG&A. I am proud to welcome the Golden Nugget Online Gaming team to the DraftKings family.”
Also speaking on the deal, Tilman Fertitta, the GNOG Chairman and CEO said,
“This will be an alliance unlike any other in the digital sports, entertainment and online gaming industry.”
Buoyant about the future, Fertitta noted in a statement,
“Leveraging Fertitta Entertainment’s broad entertainment offerings and extensive customer database, coupled with DraftKings’ mammoth network makes this an unbeatable partnership…Together, we can offer value to our combined customer base that is unparalleled.”
What can US players expect?
US casino players can expect to get the best of both worlds with this merger.
DraftKings offers players not only one of the top sportsbooks in the country but also offers an assortment of exclusive casino games not available anywhere else.
Players can expect to find:
With this marriage moving forward, it’ll be exciting to see what the two can bring to the table together. Be sure to check out our casino reviews and bonus pages for the latest updates on these two online casinos.